Analyzing Old Spice Commercials

Terry Crews Bounce - Old Spice - https://www.youtube.com/watch?v=Yp7Q3UspBQ0

For my first Commercial, I chose to use two Old Spice high-gene product's commercial "Terry Crews Old Spice Odor Blocker Body Wash commercial - Bounce" This commercial was created to sell Old Spices new body spray products. 

The commercial starts as a commercial for the Bounce dryer bar with upbeat happy music, delicate graphic design, and a middle-aged woman speaking about the Bounce product. It is very personal and relaxing. After only a few seconds the Bounce commercial is spontaneously interrupted by Terry Crews smashing through the Bounce woman's wall on a jetski. There are flames and destruction everywhere. This sudden destruction represents the marketed "power" of the Old Spice body spray. The speaker for Old Spice, Terry Crews, states "It's so powerful it sells itself in other peoples commercials." This is said to convey the immense amount of odor-stopping power the new body spray contains. 

The drastic change of mood from happy and relaxing to spontaneous and loud creates a large contrast between the Bounce and Old Spice parts of the commercial intern making the Bounce product seem calmer and the Old Spice product seem dominant and more "powerful."

In this commercial, Old Spice brand uses logos in the way that their new product is logical to buy because it has the most Odor stopping power; why would you ever want anything else in an antiperspirant? Old Spice portrays that it would be ethical to others around you do not smell like body odor and use their product; this is the ethos.

This commercial was very appealing to me because I found it very funny and concise. It made sense what the commercial was trying to get across and I thought it did it in a very humorous way. 

Jungle Hero - Old Spice - https://www.youtube.com/watch?v=9pQvASUmEsA

The second commercial I chose was another by Old Spice. This commercial portrays a male traveling through the jungle to find a troop of gorillas which he allies and teachers to communicate in sign-language with. The main actor aggravates the gorillas when he speaks "I'm surprised you got that. you know... with your simple animal mind." This aggravates the gorillas and the man runs away. The video transitions to the main character later in his life speaking in front of an audience about his experience with the gorillas. 

Right off the bat, I noticed the inspirational music throughout the commercial. The music created an inspiring mood. The commercial was composed of mostly closer and action shots of the main male character. In some shots, you can see how energized, clean, and exited the main male character is compared to his exploration partner who is sweating profusely and appears tired. This shows how the Old Spice product can improve the well being of its customers. 

This commercial uses a more inspirational technique in an attempt to persuade its product to the viewer. It suggests that Old Spices "Odor Blocking" deodorant/antiperspirant allows you to travel on unknown journeys of your own and helps you conquer fears. This is the persuasion technique of pathos. The commercial also uses logos, it is shown that any normal human who would logically want to be confident and not smell of body odor. 

This commercial was effective in persuading me about the positive outcomes of their products because I connected to and was interested in the fact that the main character was on an adventure. this interested me in the beginning. I was also drawn to the commercial because it was comical to me and looked very professionally done.